Gladwell has produced yet another thought-provoking but readable piece of "popular psychology" (for a lack of a better phrase). I think I like this one more than Blink, as Blink was rather one-sided and I agree more with Gladwell this time round (though both are equally engaging and readable...you just rip right through them). Gladwell must be commended for making somewhat difficult ideas so accessible. On the other hand, it is a problem that he (or, much more likely, his publisher) insists on making promises he can't keep. Just like with Blink, the subtitle and jacket gave the impression that Gladwell was not only going to further our understanding of problems in this book, but also help solve them. Just like Blink, he fails to do that. If this is his boastful publisher, I guess he can be forgiven. But it's a little annoying and undermines an otherwise once again entertaining and mostly excellent piece of in-depth journalism.